The PlayStation, PlayStation 2, PlayStation 3, PlayStation 4, Portable PlayStation Player (PSP) and lastly the PlayStation Vita (Vita), these are all of the products that SCE have created since the birth of the PlayStation brand in 1994. To date, one of the greatest selling gaming systems of all time is the PlayStation 2 which was released in November of 2000 and has sold over 50 million units.
“Long before there was such a thing as affordable CD-ROM gaming or 3D polygonal graphics, Sony Computer Entertainment Inc. (SCEI) set the not-too-humble goal of creating a gaming platform that would become as pervasive as the VCR and change the industry forever.” (Sony PlayStation)
In 2006, Sony felt it was time to unveil their newest system the PlayStation 3. But to many peoples surprise the console came out of the gates stumbling. Many people had already made the switch to the Xbox 360 which had come out one year earlier and also the price point of the PS3 scared a large number of people away. With the PS3 being sold at an absurd price point of 599 U.S dollars, a large number of the PlayStations loyal fan base had begun to jump ship. Sony might have stumbled a little from the start of this generation, but as of this last year the PlayStation 3 has made a strong comeback and has surpassed Xbox 360 in global sells.
Sony finds itself in a great position as of February 20th 2013. They have announced the PS4 and an array of new games, which is rumored to be released in the fall of 2013. Why are they in such a great position? I feel they are in the best position in years because they have publicly come out and made it known that the PlayStation Brand is about one thing and one thing only Gamers. They have also captured a large majority of the mind-share in the gaming world by announcing their new console, before Microsoft has had a chance to counter with the rumored Xbox 720. It’s going to be an interesting and exciting to see what other tricks Sony has to unveil in the next couple of years.
“PlayStation Story.” Sony PlayStation. (2013): n. page. Web. 22 Apr. 2013. <http://us.playstation.com/corporate/about/theplaystationstory/>.